Dubai clos­ing AU/NZ of­fice

Travel Daily - - Front Page -

THE Dubai Depart­ment of Tourism and Com­merce Mar­ket­ing will no longer have a lo­cal pres­ence from Aug this year, with the or­gan­i­sa­tion’s head of­fice de­cid­ing to in­stead man­age op­er­a­tions from Dubai.

The shock move was con­firmed overnight, with a spokesper­son say­ing the change is be­ing made “in order to con­sol­i­date Dubai Tourism’s po­si­tion across key in­ter­na­tional mar­kets”.

The Aus­tralian mar­ket has been a key driver of long-haul visi­ta­tion, overnight stays and vis­i­tor spend­ing for Dubai, and the im­por­tance of the mar­ket has seen Dubai Tourism with a lo­cal pres­ence for about 18 years - first with Peter Gis­borne and more re­cently with Julie King and As­so­ciates, which took over the rep­re­sen­ta­tion al­most eight years ago ( TD 20 Jul 2010).

Aus­tralasian visi­ta­tion to Dubai has soared from 29,800 in 2000 to just un­der 340,000 last year, while Dubai Tourism in Aus­trala­sia has also played a key part in driv­ing aware­ness of the Qan­tas/Emi­rates part­ner­ship.

A for­mal state­ment from Dubai re­ceived this morn­ing said run­ning the Aus­tralian/ NZ op­er­a­tions from its global head­quar­ters “aims at deep­en­ing the di­rect long-term al­liances with key part­ners in the re­gion in­clud­ing air­lines and trade, forg­ing strate­gic col­lab­o­ra­tions in line with the long­stand­ing com­mit­ment to, and con­fi­dence in, the po­ten­tial of both mar­kets”.

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