Dream­lines takes Cruise1st

Travel Daily - - News -

THE ac­qui­si­tion of Cruise1st by Ger­man cruise OTA gi­ant Dream­lines ( TD break­ing news) has cre­ated what is be­ing claimed as the “mar­ket leader in Aus­tralia and Sin­ga­pore”.

Although a key fo­cus of the deal is for Dream­lines to en­ter the UK where Cruise1st is a key on­line cruise player, the pur­chase has sig­nif­i­cant im­pli­ca­tions for Aus­tralia, where Dream­lines launched lo­cally four years ago with the pur­chase of Cruise Mar­ket­ing Group’s CruiseAway and cruise­cen­tre.com.au op­er­a­tions ( TD 21 Oct 2014).

Cruise1st Aus­tralia com­prises more than half of the com­pany’s global TTV, with 2016 fig­ures in­di­cat­ing the lo­cal busi­ness, run by Carl Frier, turned over more than $50 mil­lion.

The takeover was flagged ear­lier this year ( Cruise Weekly 15 Feb), with Cruise1st part- owned by Frier and its UK-based man­age­ment along­side a 25% stake held by Royal Caribbean.

Dream­lines con­firmed that both the CruiseAway and Cruise1st op­er­a­tions in Aus­tralia would main­tain their of­fices with about 50 staff mem­bers each.

Alas­tair Fernie, who is the man­ag­ing di­rec­tor of CruiseAway by Dream­lines, will con­tinue to run the Gold Coast busi­ness, sep­a­rately from Sydney-based Frier who will head up Cruise1st.

Dream­lines said the pair were “aligned on the joint goal to grow the Aus­tralian cruise mar­ket”.

The com­pany said both brands glob­ally would pool their ex­per­tise and ca­pa­bil­i­ties to cre­ate unique cruise prod­ucts and ex­pe­ri­ences for their cus­tomers.

“Ad­di­tion­ally, the com­pa­nies will stream­line their dis­tri­bu­tion channels, en­abling sup­pli­ers to tar­get cus­tomers more ef­fi­ciently and with even greater ef­fec­tive­ness,” Dream­lines said.

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