Luxury Gold grows
LUXURY Gold has been well- received as a standalone brand, recording two years of back-to- back growth, with figures up 23% this year compared with last year, dir of sales David Farrar told TD.
Formerly an extension of Insight Vacations, Luxury Gold has completed its transition into a unique range.
Farrar explained that going forward, Luxury Gold’s success would not just be built on that of Insight Vacations.
“We have enough emphasis now for our product to be handed out as a stand-alone product.”
LUXURY Gold has opened sales for its 2019 Worldwide Collection, featuring a selection of new itineraries and initiatives for The Travel Corporation brand.
The program includes over 50 luxury guided journeys & has been launched more than two months earlier than in previous years.
Five new itineraries make their debut, including the 12-day Ultimate Ireland, featuring dinner at a Michelin-starred restaurant with author and Dublin local, Trevor White.
Another highlight is the 20- day Castles & Kingdom, with select departures offering the Chairman’s Collection experience of meeting the Duchess of Northumberland for a private tour of her restored gardens at her home, Alnwick Castle.
MD Lorraine Sharpe told TD Russia was “one to watch”, with the company introducing a Remarkable Russia with Trans- Siberian Option in 2019.
Luxury Gold has bulked up its Chairman’s Collection from four itineraries to 12, which provides exclusive experiences that are not otherwise accessible to the average traveller.
The brand has expanded its Bespoke Journeys from Ireland to also offer tailor-made independent holidays in Greece, Scotland and Africa.
In 2019 guests will have the fresh option of breakfast in bed on days with a “Relaxed Start”, at no extra cost.
The brochure features a magazine-style layout, with stories from 17 locals about the destinations, which Sharp highlighted as a “great selling tool” for travel agents.
The brochure also promotes the “My Luxury Gold” portal, which allows guests to touch base and ask their Travelling Concierge questions prior to departure.