New Yarra Valley property
INTERCONTINENTAL Hotels Group will bring its new “voco” brand to Victoria’s Yarra Valley in 2021, this morning confirming a 170-room newbuild.
IHG said voco Yarra Valley would be the “first globally-branded upscale hotel” in the popular wine region.
It’s the second signing for the voco brand in Australia, with the Gold Coast’s Watermark Hotel & Spa to open under the new flag later this year ( TD 13 Jun).
IHG’s senior director of development for Australasia, Abhijay Sandilya, said the new Yarra Valley property would have a range of unique features such as an on-site gin distillery, a lavender farm, mirrored maze and a store selling local produce.
“We are so pleased to see the brand momentum continue...voco delivers a guest experience that stands out, with touches of charm and memorable, distinctive and dependable hallmarks,” he said.
The hotel is situated on the Maroondah Highway less than an hour’s drive from the Melbourne CBD, and brings IHG’s total Australasian portfolio to 70 existing and pipeline properties.