Down­ton deals

Travel Daily - - News -

VIKING Cruises has an­nounced an ex­ten­sion of its part­ner­ship with High­clere Cas­tle in the UK, which served as the fic­tional set­ting for the pop­u­lar TV pe­riod drama Down­ton Abbey.

Viking has achieved strong brand recog­ni­tion in the USA due to ad­ver­tis­ing that screened dur­ing the pro­gram, and has now signed on as a spon­sor of a “Heroes at High­clere” char­ity event next month.

The com­pany also of­fers a va­ri­ety of shore ex­cur­sions al­low­ing guests to ex­pe­ri­ence life at “The Real Down­ton Abbey,” with a three-day pre- or post-trip ex­ten­sion avail­able for guests on se­lected river and ocean cruise itin­er­ar­ies.

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