ATEC’s 2018 ELITE pro­gram launches

Travel Daily - - News -

ATEC’S 2018 ELITE (Emerg­ing Lead­ers in Tourism Ex­cel­lence) Pro­gram was launched last week at Pull­man Syd­ney Hyde Park. Par­tic­i­pants from across Aus­tralia came to the launch to meet their fel­low emerg­ing lead­ers, men­tors and their team coaches - and take part in some in­trigu­ing LEGO team build­ing.

This is the fourth year of the highly suc­cess­ful pro­gram that is de­signed to equip ATEC mem­ber fu­ture lead­ers with the skills and knowl­edge to sus­tain Aus­tralia’s $40 bil­lion ex­port tourism in­dus­try into the fu­ture. The pro­gram is con­ducted on­line over a 12- week jour­ney, and each emerg­ing leader is matched with a re­spected men­tor from the tourism in­dus­try who will pro­vide guid­ance, ad­vice and share the knowl­edge they have gained through­out their ca­reer.

Each year, ELITE emerg­ing lead­ers un­der­take a live project brief pro­vided by four sep­a­rate state, re­gional, or lo­cal tourism or­gan­i­sa­tions or tour­ing routes.

The emerg­ing lead­ers work to­gether in col­lab­o­ra­tive learn­ing cir­cles to pro­vide their client with a strat­egy to over­come bar­ri­ers to growth for in­bound tourism. Past ELITE clients in­clude Bris­bane Mar­ket­ing, Tourism Cen­tral Aus­tralia, Aus­tralia’s South West, Tourism Tas­ma­nia and Christ­mas Is­land.

“Tourism is Aus­tralia’s strong­est grow­ing ex­port and is an in­dus­try that is vi­able now and well into the fu­ture,” said ATEC md Peter Shel­ley. “ATEC is com­mit­ted to help to shape the fu­ture suc­cess of our in­dus­try.” ATEC thanked Tourism Aus­tralia, Qan­tas and Ac­cor for their con­tin­ued strong sup­port of the ELITE pro­gram.

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