Vir­gin loy­alty redo

Travel Daily - - News -

VIR­GIN Group has un­veiled plans to build a Vir­gin-wide loy­alty pro­gram to be man­aged by a new com­pany, Vir­gin Group Loy­alty Pro­gram.

Fly­ing Club will con­tinue as the fre­quent flyer pro­gram for Vir­gin At­lantic and mem­bers will con­tinue to earn Tier Points and earn and spend miles.

Ex­ist­ing loy­alty startup Vir­gin Red will be in­te­grated into the new pro­gram, which will launch in 2019.

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