Tri­vago hit by ACCC

Travel Daily - - News -

THE Aus­tralian Com­pe­ti­tion and Con­sumer Com­mis­sion (ACCC) has launched Fed­eral Court ac­tion against Tri­vago, ac­cus­ing it of mis­lead­ing TV advertisin­g.

The cor­po­rate watch­dog al­leges that since at least Dec 2013, Tri­vago has pre­sented its web­site as “an im­par­tial and ob­jec­tive price com­par­i­son ser­vice” that would help con­sumers find the cheap­est ho­tel prices.

In­stead, the ACCC says Tri­vago pri­ori­tised ad­ver­tis­ers who were will­ing to pay the high­est level of fee per click.

Tri­vago is also ac­cused of dis­play­ing false or mis­lead­ing “strike-through” price com­par­isons, with of­fers for stan­dard rooms of­ten com­pared with of­fers for lux­ury rooms at the same ho­tel.

“This case high­lights grow­ing con­cerns the ACCC has in re­la­tion to com­par­i­son plat­forms, and on how al­go­rithms present search re­sults to con­sumers,” said ACCC chair Rod Sims.

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