Sus­tain­abil­ity is key for cruise

Travel Daily - - News -

SUS­TAIN­ABIL­ITY is set to be a key theme at Cruise Lines In­ter­na­tional As­so­ci­a­tion (CLIA) Aus­trala­sia’s Cruise360 event in Syd­ney to­mor­row.

CLIA Global’s pres­i­dent and ceo Cindy D’Aoust told Travel

Daily that while pre­serv­ing the phys­i­cal en­vi­ron­ment was clearly an im­por­tant ob­jec­tive for the cruise in­dus­try, the con­cept of “sus­tain­abil­ity” cast a wider net.

“It is also the cul­ture of the des­ti­na­tions we are vis­it­ing we need to look af­ter be­cause if you ask peo­ple why they take the cruises they do, des­ti­na­tions tend to be the num­ber one fac­tor in choos­ing,” D’Aoust said.

“So we work with lo­cal may­ors, lo­cal politi­cians, as well as all the tourism lead­ers to find out what the chal­lenges are and the op­por­tu­ni­ties we have to work to­gether for a bet­ter out­come.”

Part of the chal­lenge of em­bold­en­ing sus­tain­abil­ity also ex­tends to bust­ing some com­mon mis­con­cep­tions sur­round­ing cruis­ing, ac­cord­ing to CLIA Global’s svp, global strate­gic com­mu­ni­ca­tions and re­search Me­gan King.

“The big­gest myth to undo is that cruise is re­spon­si­ble for ‘un­bal­anced tourism’, and as ships get larger it’s very easy for peo­ple to point to them as the big bill­board in the har­bour for that is­sue,” King said.

“Cruise is only a small part of over­all tourism – less than 2% - so that is not the re­al­ity but we also do have a big re­spon­si­bil­ity to the des­ti­na­tions we visit & if they are not a good place for the res­i­dents then they are not a good place for our guests ei­ther,” she added.

Pic­tured: CLIA Global’s pres­i­dent and ceo Cindy D’Aoust and svp, global strate­gic com­mu­ni­ca­tions and re­search Me­gan King.

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