ASTA re­brands

Travel Daily - - News -

THE former Amer­i­can So­ci­ety of Travel Agents has re­branded, with its new name re­plac­ing “agents” with “ad­vi­sors”.

The change, along with a new logo ( pic­tured) was in­tro­duced at the or­gan­i­sa­tion’s 2018 con­ven­tion which took place last week in Washington DC.

CEO Zane Kerby said the name change “bet­ter re­flects the na­ture of the job as trusted ad­vi­sors with real-world ex­pe­ri­ence of des­ti­na­tions, rather than as a book­ing agent”.

He said travel ad­vi­sors re­lied on per­sonal ex­pe­ri­ences and the feed­back of their trusted net­work, tap­ping into in­dus­try con­nec­tions to help serve their clients with unique hol­i­days.

“ASTA’s new name more ac­cu­rately de­scribes the value our mem­bers pro­vide to con­sumers and is a dis­tinct dec­la­ra­tion of who we work for: the trav­el­ling pub­lic,” Kerby said.

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