THE former American Society of Travel Agents has rebranded, with its new name replacing “agents” with “advisors”.
The change, along with a new logo ( pictured) was introduced at the organisation’s 2018 convention which took place last week in Washington DC.
CEO Zane Kerby said the name change “better reflects the nature of the job as trusted advisors with real-world experience of destinations, rather than as a booking agent”.
He said travel advisors relied on personal experiences and the feedback of their trusted network, tapping into industry connections to help serve their clients with unique holidays.
“ASTA’s new name more accurately describes the value our members provide to consumers and is a distinct declaration of who we work for: the travelling public,” Kerby said.