China Eastern NSW deal
THE NSW Government has announced a new Memorandum of Understanding with China Eastern Airlines, as part of an ongoing strategy to boost inbound visitation from the burgeoning Chinese market.
NSW Minister for Tourism and Major Events Adam Marshall said the MoU would see investment in marketing campaigns, familiarisations and new itineraries to drive arrivals to Sydney and regional NSW.
Seven Chinese cities are being targeted as part of the initiative, including Beijing, Shanghai, Hangzhou, Nanjing, Xi’an, Wuhan and Kunming.
“Boosting visitation from more Chinese cities not only provides direct access to our beautiful Harbour City, but encourages dispersal into our incredible rural and regional destinations, turbocharging local economies,” Marshall enthused.
He said the formalised China Eastern agreement would provide “unprecedented opportunities” to leverage the China market.
MU has a longstanding codeshare agreement with Qantas Airways, with the carrier’s Deputy Manager of Customer Committee, Liu Hao, saying “as one of China’s top airlines serving nearly 100 million travellers each year, we look forward to continuing the momentum with the NSW Government”.
Over the past five years tourism from China to New South Wales has more than doubled to 793,000 visitors, with spending up 153% to $3.4 billion.