China East­ern NSW deal

Travel Daily - - News -

THE NSW Gov­ern­ment has an­nounced a new Mem­o­ran­dum of Un­der­stand­ing with China East­ern Air­lines, as part of an on­go­ing strat­egy to boost in­bound visi­ta­tion from the bur­geon­ing Chi­nese mar­ket.

NSW Min­is­ter for Tourism and Ma­jor Events Adam Mar­shall said the MoU would see in­vest­ment in mar­ket­ing cam­paigns, fa­mil­iari­sa­tions and new itin­er­ar­ies to drive ar­rivals to Syd­ney and re­gional NSW.

Seven Chi­nese cities are be­ing tar­geted as part of the ini­tia­tive, in­clud­ing Beijing, Shanghai, Hangzhou, Nan­jing, Xi’an, Wuhan and Kun­ming.

“Boost­ing visi­ta­tion from more Chi­nese cities not only pro­vides di­rect ac­cess to our beau­ti­ful Har­bour City, but en­cour­ages dis­per­sal into our in­cred­i­ble ru­ral and re­gional des­ti­na­tions, tur­bocharg­ing lo­cal economies,” Mar­shall en­thused.

He said the for­malised China East­ern agree­ment would pro­vide “un­prece­dented op­por­tu­ni­ties” to lever­age the China mar­ket.

MU has a long­stand­ing code­share agree­ment with Qan­tas Air­ways, with the car­rier’s Deputy Man­ager of Cus­tomer Com­mit­tee, Liu Hao, say­ing “as one of China’s top air­lines serv­ing nearly 100 mil­lion trav­ellers each year, we look for­ward to con­tin­u­ing the mo­men­tum with the NSW Gov­ern­ment”.

Over the past five years tourism from China to New South Wales has more than dou­bled to 793,000 vis­i­tors, with spend­ing up 153% to $3.4 bil­lion.

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