China Eastern deal
TOURISM Australia has forged a new marketing partnership with China Eastern Airlines aimed at boosting arrivals of big-spending Chinese visitors.
Federal Tourism Minister Simon Birmingham said a memorandum of understanding between the two organisations would see them work together across a range of marketing initiatives targeting high-value first time and repeat travellers.
“We know how important airline partnerships are for not only delivering new routes and services but also inspiring Chinese travellers to come and experience our country’s worldclass natural beauty, food and wine and incredible wildlife,” Birmingham said.
The three-year partnership will come into effect in Jan.
It follows a similar agreement between China Eastern and the NSW Government (TD Tue).