China Eastern deal

Travel Daily - - News -

TOURISM Aus­tralia has forged a new mar­ket­ing part­ner­ship with China Eastern Air­lines aimed at boost­ing ar­rivals of big-spend­ing Chi­nese vis­i­tors.

Fed­eral Tourism Min­is­ter Si­mon Birm­ing­ham said a mem­o­ran­dum of un­der­stand­ing be­tween the two or­gan­i­sa­tions would see them work to­gether across a range of mar­ket­ing ini­tia­tives tar­get­ing high-value first time and re­peat trav­ellers.

“We know how im­por­tant air­line part­ner­ships are for not only de­liv­er­ing new routes and ser­vices but also in­spir­ing Chi­nese trav­ellers to come and ex­pe­ri­ence our coun­try’s world­class nat­u­ral beauty, food and wine and in­cred­i­ble wildlife,” Birm­ing­ham said.

The three-year part­ner­ship will come into ef­fect in Jan.

It fol­lows a sim­i­lar agree­ment be­tween China Eastern and the NSW Gov­ern­ment (TD Tue).

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