WA targets Syd/Mel
TOURISM WA has launched a new marketing campaign that will serve to highlight the state’s “natural attractions and vibrant festival season” to residents in Melbourne and Sydney.
Titled “Summer is the Greatest Show in Perth”, the push will showcase WA’s beaches, attractions, nightlife and events such as the Fringe World Festival and the Perth Festival.
“This advertising campaign will build on the momentum of the Hotel Perth campaign to continue to promote our city as a desirable, affordable and quality holiday destination to an east coast audience,” said WA Tourism Minister Paul Papalia.
The multichannel campaign will run throughout Nov.