Finnair brands with Sabre

FINNAIR has signed up to Sabre and its Red Workspace platform, allowing the carrier to distribute its branded fares to 425,000 travel agents worldwide.

The deal means agents can view and book the ancillaries included within each of Finnair’s branded fares, which Sabre says will provide customers with more choice and flexibility.

Sabre Red Workspace will also allow agents to view enhanced NDC-based offerings alongside traditional content.

“Travellers are increasingly demanding the same options through both the direct and indirect booking channels,” said Sabre Vice President, Air Line of Business, Alessandro Ciancimino.

“By making its branded fares available through Sabre, Finnair will have access to an unrivalled network of global travellers, helping it effectively compete with other large international carriers,” he said.

Finnair Head of Distribution Kalle Immonen said customers wanted increased choice and transparency when booking.

“Today’s travellers have a unique set of needs, and are just as interested in purchasing personalised experiences as they are premium value products,” Immonen said.

“We are constantly evolving the products and services we offer our passengers, and recognise that this same level of high service needs to be available to travellers through whichever channel they choose to book.”