Gold­man brand reshuf­fle

Travel Daily - - Front Page -

THE Gold­man Group has con­firmed it will roll out its var­i­ous leisure brands into new mar­kets as part of its on­go­ing ex­pan­sion.

An­nounced late last month at the Gold­man con­fer­ence on the Sun­shine Coast, the move will see the farewell of the Travel Phase brand, which was ac­quired five years ago (TD 20 Dec 2013).

In­stead Gold­man will roll out the Mel­bourne-founded Trav­el­call brand, also ac­quired in 2013, across its op­er­a­tions in Bondi Junc­tion and Dou­ble Bay, NSW, as well as launch­ing in Bris­bane.

The Queens­land-based Cruise Cen­tre brand, pur­chased from Save­nio just over 12 months ago (TD 24 Oct 2017) will also be de­ployed into Syd­ney and Mel­bourne, the com­pany said.

The Gold­man Group has wit­nessed a strong year, with the 120 del­e­gates at the con­fer­ence told of more than $6m in ad­di­tional cor­po­rate busi­ness and a 115% uplift in cruise sales.

A video high­light­ing Gold­man’s 35-year his­tory was also launched - see trav­el­daily.com.au/videos.

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