Goldman brand reshuffle
THE Goldman Group has confirmed it will roll out its various leisure brands into new markets as part of its ongoing expansion.
Announced late last month at the Goldman conference on the Sunshine Coast, the move will see the farewell of the Travel Phase brand, which was acquired five years ago (TD 20 Dec 2013).
Instead Goldman will roll out the Melbourne-founded Travelcall brand, also acquired in 2013, across its operations in Bondi Junction and Double Bay, NSW, as well as launching in Brisbane.
The Queensland-based Cruise Centre brand, purchased from Savenio just over 12 months ago (TD 24 Oct 2017) will also be deployed into Sydney and Melbourne, the company said.
The Goldman Group has witnessed a strong year, with the 120 delegates at the conference told of more than $6m in additional corporate business and a 115% uplift in cruise sales.
A video highlighting Goldman’s 35-year history was also launched - see traveldaily.com.au/videos.