TripaDeal and TC growth

TRAVELLERS Choice’s partnership with TripaDeal has brought in “new clients, an increase in sales and member engagement” since the tie-up’s launch last year (TD 25 Sep 2017).

“Not only does this relationship provide Travellers Choice with a unique value proposition, it also provides a product that is ideally designed to generate database growth, which in turn encourages increased usage of both digital and traditional marketing services,” said the company’s MD Christian Hunter.

Hunter told TD at the Travellers Choice annual Shareholders’ Conference in Cairns over the weekend that the online platform had allowed members to “capture customers they didn’t have access to before”.

“About 80% of the business has been with brand new clients, and that was the whole premise behind [the partnership], it wasn’t about trying to shift the existing business to a new product, it’s about exposing our members to a whole new customer base,” said Hunter.

“[TripaDeal] complements our broader product offering to our members and their customers... it is working really well and our aim is to continue that growth.”

Hunter also revealed that 2017/18 was a “great year for the group”, with TTV across the network growing by 13%, the number of tickets issued up 11%, the average sale price increasing by 4% and a 9% increase in departed sales.

“Also, in terms of membership, we have had an additional $13 million in revenue as a result of new members,” he said.

Next year’s Travellers Choice conference will be held in Adelaide from 15 to 17 Nov.