G Ad­ven­tures UK pur­chase

Travel Daily - - News -

SMALL group ad­ven­ture travel com­pany G Ad­ven­tures has an­nounced the ac­qui­si­tion of the UK-based youth travel op­er­a­tor, TruTrav­els.

The com­pany was co-founded in 2012 by en­trepreneurs Joe Fal­lon and Mark Pope, both of whom will con­tinue to run TruTrav­els as mi­nor­ity share­hold­ers.

The pur­chase was un­der­taken to strengthen G Ad­ven­tures’ reach in the youth travel space, and fol­lows a spate of Bri­tish pur­chases last year in­clud­ing Trav­el­sphere, Just You, and Swan.

Com­ment­ing on the ac­qui­si­tion of TruTrav­els, G Ad­ven­tures Founder Bruce Poon Tip said the de­ci­sion was also mo­ti­vated by the pur­suit of a new “grass­roots style of small group travel” cater­ing for younger peo­ple.

“When I started dig­ging deeper into what TruTrav­els does, I dis­cov­ered that while their ethos is closely aligned to ours, the way they com­mu­ni­cate, and how they travel, is so dif­fer­ent to G Ad­ven­tures,” he said.

“For this rea­son, we don’t want to change what TruTrav­els does. Joe and Mark are do­ing an in­cred­i­ble job in this space with this new style of fun-fo­cussed travel which is rooted in meet­ing new peo­ple and driven by so­cial me­dia in­flu­ences,” Tip added.

TruTrav­els’ Mark Pope said the com­pany’s sim­i­lar­ity in cul­ture was an im­por­tant sell­ing point in ac­cept­ing the takeover.

“While it’s ob­vi­ously ex­cit­ing to be part­ner­ing with the most es­tab­lished and ex­pe­ri­enced op­er­a­tor in our space, the most im­por­tant thing for us in say­ing yes was that we were cul­tur­ally aligned,” he said.

TruTrav­els is com­prised of 25 staff in Eng­land and 40 tour guides in Asia, with the pur­chase to fuel sales team re­cruit­ment and agency dis­tri­bu­tion growth.

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