Vox Group to Aus­trala­sia

Travel Daily - - News -

PETER Smith has taken a new role as the Man­ag­ing Di­rec­tor of Vox Group Aus­trala­sia, with a brief to es­tab­lish the tour­ing and guid­ing tech­nol­ogy com­pany’s 51st global of­fice.

Smith was most re­cently GM of Beyond Travel Group and has also held other roles with McLach­lan Tours, eWater­ways, Cre­ative Cruis­ing and Zuji, and told Travel Daily the busi­ness launched in 2001 and is now the global leader in both au­dio guid­ing hard­ware and smart­phone des­ti­na­tion soft­ware so­lu­tions.

Cur­rently used by many tour oper­a­tors, Vox sys­tems ser­vices more than eight mil­lion trav­ellers a year on 20 mil­lion au­dio tours, with the com­pany hav­ing 3,500 in­dus­try part­ners.

Rome-based Vox also has an ex­clu­sive agree­ment with the Vat­i­can for its Vox Mundi prod­uct, while the com­pany also of­fers op­tions for tourist of­fices, air­ports, cruis­ing, cul­tural at­trac­tions, ho­tels & travel agents.

In­no­va­tions this year tar­get the grow­ing FIT sec­tor, in­clud­ing the in­tro­duc­tion of smart­phone- based self-guided city sight­see­ing and mu­seum tours.

Cur­rently Vox city guides cover 16 global des­ti­na­tions, with that fig­ure ex­pand­ing monthly.

“We’re ex­pect­ing big things in Aus­tralia,” Smith said.

The full prod­uct range will be avail­able lo­cally, with the Vox Group global team also in­clud­ing former In­sight Va­ca­tions global chief John Bould­ing.

Smith is cur­rently in the process of es­tab­lish­ing an of­fice in Syd­ney, and in the mean­time can be con­tacted on 02 8006 2834 or [email protected]­tours.com.

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