CATO to host cri­sis fo­rum

Travel Daily - - News -

THE Coun­cil of Aus­tralian Tour Op­er­a­tors (CATO) has con­firmed it will hold a Cri­sis Man­age­ment Fo­rum early next year, with the one-day event aim­ing to help the in­dus­try min­imise the po­ten­tial im­pact of cat­a­strophic in­ci­dents.

Par­tic­i­pants will in­clude the De­part­ment of For­eign Af­fairs and Trade along with a range of other in­dus­try ex­perts, with tick­ets now avail­able for the 21 Feb fo­rum.

That was just one of a host of ini­tia­tives de­tailed yes­ter­day at a CATO fes­tive sea­son lunch in Syd­ney, where the rein­vig­o­rated or­gan­i­sa­tion cel­e­brated a year of strong growth.

New mem­bers this year wel­comed by MD Brett Jar­dine in­cluded Crooked Com­pass, Am­trak Va­ca­tions/Yan­kee Leisure Group, Scott McGre­gor Rail­way Ad­ven­tures, Dis­cover the World and Hel­loworld Whole­sale.

A num­ber of as­so­ciate mem­bers have also added their sup­port in­clud­ing the Sey­chelles Tourism Board, TripFuser, Sri Lanka Tourism, no­tably along­side some air­lines in­clud­ing Emi­rates and Sin­ga­pore Air­lines.

CATO Chair­man Den­nis Bun­nik noted that four years ago the or­gan­i­sa­tion was at a cross­roads, but since then it had man­aged to en­gage the in­dus­try and add sig­nif­i­cant value.

CATO is plan­ning to launch a new dig­i­tal mag­a­zine called “Ground Con­trol” fo­cus­ing on the land sec­tor, while an­other ma­jor project in the works will for the first time aim to pro­vide top-line quar­terly data for the in­dus­try cross-ref­er­enced with Aus­tralian Bu­reau of Statis­tics fig­ures.

The event was sponsored by SQ and Fair­fax, with the me­dia firm’s Head of Travel Philippa Walker not­ing it would be the last time she ap­peared un­der that brand, with the busi­ness to be known as Nine Pub­lish­ing from next Mon.

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