Canada “not cold but cool”

Travel Daily - - News -

DES­TI­NA­TION Canada CEO David Gold­stein says the or­gan­i­sa­tion wants to en­cour­age more Aus­tralians to visit Eastern Canada, with in­creas­ing de­mand for des­ti­na­tions like Mon­treal prov­ing pop­u­lar for their unique Euro­pean cul­ture.

Gold­stein, pic­tured right with Des­ti­na­tion Canada’s lo­cal rep­re­sen­ta­tive Donna Camp­bell, has been here this week, and told TD that while the in­creas­ing avail­abil­ity of di­rect flights was boost­ing vis­i­ta­tion, some traf­fic which tra­di­tion­ally came via the US was a “bit softer this year”.

Gold­stein hailed the new code­share deal be­tween Qan­tas and WestJet (TD yes­ter­day), not­ing that as a for­mer se­nior ex­ec­u­tive at Air NZ, WestJet CEO Ed Sims “gets this mar­ket”.

He said a re­cent wide­body air­craft or­der by WestJet would pro­pel WS’s global am­bi­tions which was “good for Canada”.

Canada is rid­ing a wave of global de­mand, with 2017 its big­gest in­bound year ever, while Des­ti­na­tion Canada was con­tin­u­ing to work on prod­uct de­vel­op­ment as more trav­ellers fo­cus on ex­pe­ri­ences.

While ski is also a key sec­tor, Gold­stein stressed the key tagline that Canada is “not cold, but cool”.

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