Canada “not cold but cool”
DESTINATION Canada CEO David Goldstein says the organisation wants to encourage more Australians to visit Eastern Canada, with increasing demand for destinations like Montreal proving popular for their unique European culture.
Goldstein, pictured right with Destination Canada’s local representative Donna Campbell, has been here this week, and told TD that while the increasing availability of direct flights was boosting visitation, some traffic which traditionally came via the US was a “bit softer this year”.
Goldstein hailed the new codeshare deal between Qantas and WestJet (TD yesterday), noting that as a former senior executive at Air NZ, WestJet CEO Ed Sims “gets this market”.
He said a recent widebody aircraft order by WestJet would propel WS’s global ambitions which was “good for Canada”.
Canada is riding a wave of global demand, with 2017 its biggest inbound year ever, while Destination Canada was continuing to work on product development as more travellers focus on experiences.
While ski is also a key sector, Goldstein stressed the key tagline that Canada is “not cold, but cool”.