TA marketing chief heads to Coles
TOURISM Australia’s Chief Marketing Officer, Lisa Ronson, will leave the organisation after being confirmed as the new Chief Marketing Officer of supermarket giant Coles (TD breaking news).
Ronson has led the TA marketing team for four years, with the organisation’s CEO John O’Sullivan saying she had “brought a new level of customer centricity, commercial focus and creativity to our marketing”.
Key campaign successes have included the “Dundee: The Son of a Legend Returns” Superbowl promotion, Aussie News Today and UnDiscover Australia.
She will stay until Mar to help manage the transition to a new CMO and bed in Tourism Australia’s newly appointed global creative and digital agencies, M&C Saatchi, Digitas and ASAP+.