Evolution primed for expansion

THE appointment of former G Adventures sales chief Ingrid Berthelsen (Kocijan) to the Evolution Travel Collective (TD 07 Jan) is the first step in ramping up the group’s operations as it implements its unique new representation model in the Australian market.

Berthelsen, pictured with Evolution founder Pete Rawley at Travel Daily’s world headquarters in Sydney this week, confirmed the group was currently finalising the recruitment of more team members including BDMs and a GM of Sales who will be instrumental in promoting the company’s clients to the Australian travel trade.

The Evolution portfolio already includes Dragoman Overland, Exodus, TrekAmerica and Grand American Adventures (TD 29 Nov) with further announcements expected in the coming weeks.

Currently focusing on touring products, Rawley and Berthelsen hinted at other possible avenues for expansion such as youth and marine-focused “collectives” - see evolutiontc.com.au.