Aurora boosts sales team

AURORA Expeditions has confirmed a major expansion of its sales and marketing operations in the lead-up to the launch of its new Greg Mortimer in Oct.

Six new appointments have been made, including Victoria Primrose who is taking the role of Aurora’s new Global Head of Marketing after an extensive career with roles at a range of global organisations including Johnson & Johnson and Lindt.

“Victoria will leverage her extensive consumer marketing skills and experience working internationally to help drive customer engagement and enhance the customer experience at Aurora Expeditions across key markets including Australia, UK and the USA,” said Aurora MD Robert Halfpenny.

The team also includes Martha Bethan, who joins Aurora from Tourism Ireland as Consumer Marketing Executive; Alesa Matis ex Globus as Sales & Marketing Coordinator; and Sary Oum from software firm Solentive who is Aurora’s new Digital Marketing Executive.

Internationally Aurora has appointed Ross Avenell as Inside Sales Trade Executive for North America, and Karen Hollands to the same role for EMEA.

“The coming year is set to be one of the most monumental in Aurora Expeditions’ 27-year history, and it’s important we have the right team to carry our legacy into this promising future,” Halfpenny said.

The new Greg Mortimer is currently ahead of schedule, with her maiden voyage scheduled to depart Usuhaia, Argentina on 31 Oct, hosted by namesake, founder, explorer and mountaineer Greg Mortimer OAM.