Tourism’s con­tin­ued growth

Travel Daily - - News -

WE ARE for­tu­nate that tourism con­tin­ues to grow on a world­wide scale and we will see that growth con­tinue through­out the Pa­cific re­gion.

As a re­sult, not sur­pris­ingly all State and Fed­eral Gov­ern­ments are now fo­cus­ing on the tourism sec­tor and sup­port­ing solid in­vest­ment from fi­nance mar­kets and ho­tel de­vel­op­ers.

Since 2012, we have seen new ho­tel sup­ply en­ter most mar­kets through­out the re­gion and there is con­tin­ued sup­ply to come over the next two years.

As a re­sult of a buoy­ant mar­ket and new sup­ply there is no doubt that mar­ket per­for­mance of op­er­a­tors is very im­por­tant, and in terms of de­mand we are see­ing strong growth through­out the Pa­cific re­gion.

Leisure mar­kets are con­tin­u­ing to grow both in­ter­na­tion­ally and do­mes­ti­cally, and it is im­por­tant to note that a strong Aus­tralian and New Zealand trav­eller through­out the re­gion con­tin­ues to un­der­pin so much of the suc­cess & per­for­mance of ho­tels.

The con­fer­enc­ing and events mar­kets con­tin­ues to per­form well as com­pa­nies con­tin­u­ally en­er­gise, en­gage and re­shape their work­forces; and the in­ter­na­tional mar­kets of NZ, China, In­dia and South East Asia con­tinue to con­trib­ute strongly to our growth, which is un­der­pinned by the tra­di­tional mar­kets of the UK, Europe, USA and Ja­pan.

As our in­dus­try con­tin­ues to in­no­vate and im­prove its dig­i­tal ca­pa­bil­i­ties, ma­jor com­peti­tors, dis­ruptors and tech in­no­va­tors are not viewed as a threat in our in­dus­try but sim­ply re­in­force how much of a re­mark­able sec­tor tourism is to our over­all econ­omy.

Glob­ally the travel and tourism in­dus­try has wit­ness ex­po­nen­tial growth and sits within the top three com­pet­i­tive in­dus­tries for Google AdWords; while it is es­ti­mated to be worth as much as $100 bil­lion for the on­line gi­ant.

While we have seen growth in the avi­a­tion sec­tor sup­port­ing the ho­tel in­dus­try over the past five years, we cau­tion gov­ern­ments, tourism bod­ies and air­port cor­po­ra­tions to re­spect and con­tinue to sup­port in­vest­ment in air­ports and new in­bound and do­mes­tic air routes.

As the num­ber one stim­u­la­tor for tourism, air­lines have a myr­iad of world­wide des­ti­na­tions they can choose to fly to, so we must not be­come com­pla­cent, we must make it both easy and prof­itable for air­lines to do busi­ness in Aus­tralia and the Pa­cific.

We must make it both easy and prof­itable for air­lines to do busi­ness in Aus­tralia and the Pa­cific…

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