Tourism’s continued growth

WE ARE fortunate that tourism continues to grow on a worldwide scale and we will see that growth continue throughout the Pacific region.

As a result, not surprisingly all State and Federal Governments are now focusing on the tourism sector and supporting solid investment from finance markets and hotel developers.

Since 2012, we have seen new hotel supply enter most markets throughout the region and there is continued supply to come over the next two years.

As a result of a buoyant market and new supply there is no doubt that market performance of operators is very important, and in terms of demand we are seeing strong growth throughout the Pacific region.

Leisure markets are continuing to grow both internationally and domestically, and it is important to note that a strong Australian and New Zealand traveller throughout the region continues to underpin so much of the success & performance of hotels.

The conferencing and events markets continues to perform well as companies continually energise, engage and reshape their workforces; and the international markets of NZ, China, India and South East Asia continue to contribute strongly to our growth, which is underpinned by the traditional markets of the UK, Europe, USA and Japan.

As our industry continues to innovate and improve its digital capabilities, major competitors, disruptors and tech innovators are not viewed as a threat in our industry but simply reinforce how much of a remarkable sector tourism is to our overall economy.

Globally the travel and tourism industry has witness exponential growth and sits within the top three competitive industries for Google AdWords; while it is estimated to be worth as much as $100 billion for the online giant.

While we have seen growth in the aviation sector supporting the hotel industry over the past five years, we caution governments, tourism bodies and airport corporations to respect and continue to support investment in airports and new inbound and domestic air routes.

As the number one stimulator for tourism, airlines have a myriad of worldwide destinations they can choose to fly to, so we must not become complacent, we must make it both easy and profitable for airlines to do business in Australia and the Pacific.

We must make it both easy and profitable for airlines to do business in Australia and the Pacific…