SATC’s ambitious plan

THE South Australian Tourism Commission (SATC) has launched an ambitious tourism plan aiming to grow the state’s visitor economy from the current $7.2b to $12.8b by 2030.

The South Australian Visitor Economy Sector Plan 2030 outlines the intention to generate 16,000 new jobs and has pinned down six key areas of focus.

The areas are: marketing, experience & supply development, collaboration, industry capability, leisure & business events and promoting the value of tourism.

The report predicted that expansion will continue to be strongest from the Eastern Hemisphere, including China, while the trend across all markets towards a shorter average length of stay is likely to continue.

The expectation of travellers for personalised, high quality experiences with short lead times are set to represent “both an opportunity and a challenge for tourism businesses”.

The report says the core drawcards of SA will remain as the established areas of “food and wine, nature-based tourism and cultural experiences”.

SA Minister for Trade, Tourism and Investment David Ridgway emphasised the importance of tourism to the state.

“In order to meet the ambitious target set in the Plan, we need a clear and consistent vision that is created and owned by industry and the South Australian community,” he said.

“What the SATC has released today is a plan for industry, by industry, which builds on the momentum and growth that tourism has achieved over the past decade.”

The state is on track to reach its previous goal of an $8b visitor economy by Dec.

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