Sil­versea bets on Aus­tralia

Travel Daily - - News -

SIL­VERSEA Cruises flagged plans to grow the Aus­tralian mar­ket “as much as pos­si­ble” at a me­dia event in Syd­ney last week.

Speak­ing at a lunch gath­er­ing aimed at pro­mot­ing its up­com­ing ship Sil­ver Moon, the cruise line’s Chief Mar­ket­ing Of­fi­cer Bar­bara Muck­er­mann said Aus­tralia rep­re­sented ex­cel­lent growth po­ten­tial for Sil­versea.

“Aus­tralia is go­ing to be­come one of our pri­mary de­ploy­ments with Sil­ver Ex­plorer ded­i­cated to the ex­pe­di­tion itin­er­ary and Sil­ver Muse ded­i­cated to the clas­sic itin­er­ary,” she said.

Muck­er­mann also re­vealed de­tails of 28 maiden calls the line will make in­ter­na­tion­ally dur­ing the 2021/22 sea­son, in­clud­ing eight in Aus­tralia such as El­cho Island, Morn­ing­ton Island, Groote Ey­landt, Michael­mas Cay, Hol­bourne Island, Tryon Island Mid­dle­ton Reef and Percy Island.

The Kim­ber­leys will also re­turn to the 2021/22 sea­son after be­ing dumped from the 2020 sched­ule.

“We were heart­bro­ken we couldn’t go there in the sum­mer 2020 be­cause we just didn’t have enough ships to do it, but it is go­ing back in 2021 and we will start to see more and more Kim­ber­ley prod­uct in the fu­ture,” Muck­er­mann pledged.

Fur­ther de­tails were also re­vealed about Sil­ver Moon which joins the fleet in Aug 2020, in­clud­ing some ma­jor re­con­fig­u­ra­tions of the pub­lic spa­ces that cur­rently ex­ist on Sil­ver Muse.

These in­clude the ad­di­tion of an en­hanced MaDame restau­rant, the re­place­ment of the family room with a smok­ing room in line with its fo­cus on adult guests, and the de­but of “S.A.L.T. ecosys­tem”, Sil­versea’s new culi­nary con­cept.

The S.A.L.T. ar­eas will boast lab, restau­rant and bar spa­ces.

The ini­tia­tive’s Di­rec­tor Adam Sachs said the pur­pose of S.A.L.T. was to help pas­sen­gers see the world through the lens of food, drink and cul­ture in each des­ti­na­tion the ship vis­its.

Pic­tured: Sil­versea Chief Mar­ket­ing Of­fi­cer Bar­bara Muck­er­mann, Sil­versea Di­rec­tor Mar­ket­ing Leanne Fon­agy, and Di­rec­tor of S.A.L.T. Adam Sachs.

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