Silversea bets on Australia
SILVERSEA Cruises flagged plans to grow the Australian market “as much as possible” at a media event in Sydney last week.
Speaking at a lunch gathering aimed at promoting its upcoming ship Silver Moon, the cruise line’s Chief Marketing Officer Barbara Muckermann said Australia represented excellent growth potential for Silversea.
“Australia is going to become one of our primary deployments with Silver Explorer dedicated to the expedition itinerary and Silver Muse dedicated to the classic itinerary,” she said.
Muckermann also revealed details of 28 maiden calls the line will make internationally during the 2021/22 season, including eight in Australia such as Elcho Island, Mornington Island, Groote Eylandt, Michaelmas Cay, Holbourne Island, Tryon Island Middleton Reef and Percy Island.
The Kimberleys will also return to the 2021/22 season after being dumped from the 2020 schedule.
“We were heartbroken we couldn’t go there in the summer 2020 because we just didn’t have enough ships to do it, but it is going back in 2021 and we will start to see more and more Kimberley product in the future,” Muckermann pledged.
Further details were also revealed about Silver Moon which joins the fleet in Aug 2020, including some major reconfigurations of the public spaces that currently exist on Silver Muse.
These include the addition of an enhanced MaDame restaurant, the replacement of the family room with a smoking room in line with its focus on adult guests, and the debut of “S.A.L.T. ecosystem”, Silversea’s new culinary concept.
The S.A.L.T. areas will boast lab, restaurant and bar spaces.
The initiative’s Director Adam Sachs said the purpose of S.A.L.T. was to help passengers see the world through the lens of food, drink and culture in each destination the ship visits.
Pictured: Silversea Chief Marketing Officer Barbara Muckermann, Silversea Director Marketing Leanne Fonagy, and Director of S.A.L.T. Adam Sachs.