New Vi­enna plan

Travel Daily - - News -

AUS­TRIA’S cap­i­tal Vi­enna has launched its re­freshed tourism strat­egy, ti­tled “Shap­ing Vi­enna – a new ap­proach from Tourism to Vis­i­tor Econ­omy”.

With 2025 as the tar­get, the key points in­clude the in­tro­duc­tion of eco­log­i­cal and so­ci­o­logic KPIs, as well as a num­ber of fig­ure-driven KPIs which fo­cus on rev­enue as op­posed to vis­i­tor num­bers, see­ing the city’s tourism rev­enue rise from €4 bil­lion to €6 bil­lion.

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