Virgin and Virgin
VIRGIN Australia was this morning granted final authorisation for its cooperation deal with Virgin Atlantic by the Australian Competition and Consumer Commission.
The full approval, valid through until 30 Nov 2024, follows a draft determination authorising the cooperation in Sep (TD 13 Sep).
The pact will see VA and VS more closely cooperate on flights between Australia and the UK/ Ireland, via Hong Kong, Los Angeles and any other future connecting points.
Cooperation includes joint pricing, inventory and marketing.
“The arrangements which have been authorised will not lessen competition on any route, and are likely to provide public benefits, including through improved scheduling and enhanced loyalty program benefits,” according to ACCC Commissioner, Stephen Ridgeway.
He said Virgin Australia believes the cooperation will increase its passenger numbers and make its Hong Kong flights more sustainable, with the decision ironically coming just as VA has axed its Melbourne-Hong Kong route (TD 06 Nov).