Accor wellness push

ACCOR will undertake a major rethink of its wellness program in 2020, according to a white paper it released yesterday.

It’s a Wellness World: The Global Shift Shaking up Our Business sees Accor Vice President Wellbeing Emlyn Brown explain how “exceptional wellness experiences are good for guests, business and the hospitality industry,” exploring the societal shift of good health entering the mainstream, and how Accor brands will approach the area in 2020 and beyond.

Finding that 77% of consumers take steps in their daily lives to stay healthy, make informed food choices, stay active and manage stress, the white paper will also act as a catalyst to revitalise the company’s global wellness teams, Accor revealed.

The research also found 56% of affluent travellers place a top priority on striving to become healthier in the coming year.

“A delighted guest is naturally more inspired to return... therefore, by investing in holistic wellness experiences that help our guests feel good throughout the customer journey, we are establishing a model for strong revenue growth through return bookings, word-of-mouth referrals, and positive social media presence, contributing to a steady and sustainable business for years to come,” Brown said.

“As the wellness movement matures, and wellness offerings become a standard expectation within the hospitality industry, we are seeing a growing emphasis not only on healthy food options, relaxation and movement, but on such fundamental health necessities as clean water,” said Anne Dimon, CEO & President of the Wellness Tourism Association.