BNE’s new Asia rep

Travel Daily - - News -

BRIS­BANE Mar­ket­ing and Bris­bane Air­port Cor­po­ra­tion ap­pointed Sin­ga­pore-based BrandS­tory as their mar­ket­ing and travel rep­re­sen­ta­tion agency in South­east Asia yes­ter­day.

The ap­point­ment of the agency is a “key el­e­ment” of the three-year part­ner­ship be­tween Bris­bane Mar­ket­ing and Bris­bane Air­port Cor­po­ra­tion, and will see BrandS­tory col­lab­o­rate with other Aus­tralian rep­re­sen­ta­tives, in­clud­ing Tourism Aus­tralia and Tourism and Events Queens­land, to in­crease aware­ness of Brand Bris­bane in the mar­ket.

“Bris­bane has seen ex­tra­or­di­nary growth in vis­i­tor num­bers, in­fra­struc­ture de­vel­op­ment and tourism prod­uct over the past five years...our work through BrandS­tory will help us bet­ter tell this story to our key mar­kets and de­velop busi­ness for Bris­banebased op­er­a­tors,” said Bris­bane Mar­ket­ing CEO Brett Fraser.

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