New TA ad­vi­sory board

Travel Daily - - News -

FLIGHT Cen­tre’s Travel As­so­ci­ates (TA) brand has launched its in­au­gu­ral con­sul­tant Ad­vi­sory Board, with 10 agent mem­bers from across the coun­try to help guide the or­gan­i­sa­tion’s “strate­gic di­rec­tion for ex­pan­sion and dif­fer­en­ti­a­tion”.

The new Board in­cludes Greg Ash­more, who founded the Travel As­so­ci­ates con­cept in 1998, and is chaired by Flight Cen­tre Travel Group GM of Pre­mium Leisure Brands, Danielle Gal­loway, who said: “As we pre­pare our busi­ness for fu­ture growth, tech­no­log­i­cal in­no­va­tion and in­creased com­pe­ti­tion, it’s never been more im­por­tant to work closely with our busi­ness lead­ers to guide Travel As­so­ci­ates into the fu­ture, re­tain­ing our pre­mium DNA, fo­cus­ing on clear value for our clients and on how we are dif­fer­ent as a busi­ness”.

The ini­tia­tive fol­lows the re­cent re­newed fo­cus on cruise through the de­but of the new “Cruise Bou­tique” brand (TD 21 Aug).

Cur­rently, there are 117 Travel As­so­ci­ates stores across the coun­try, 14 of which are be­ing co-branded as Cruise Bou­tiques along with plans to sig­nif­i­cantly ex­pand the of­fer­ing.

Gal­loway said Board mem­bers had been hand-picked to bring deep brand and in­dus­try knowl­edge to the ta­ble, along with the abil­ity to in­flu­ence and guide, plus strong con­nec­tions.

Other mem­bers in­clude Meaghan Wolf (Vic), Jo Kennedy (Qld), Nathan Dare (Gold Coast), Alan Reis (NSW/ACT), Tammy Hous­ton (WA), Becky Ken­tParchella (SA) and Bri­ony Har­ris (Tas), along with Deb­bie Rains who rep­re­sents the group’s fran­chisees, hav­ing re­branded her re­gional Qld-based Es­cape Travel net­work as Travel As­so­ci­ates.

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