NCL to reward growth

NORWEGIAN Cruise Line (NCL) is rejigging its Legends incentive program to reward both top sellers and high-growth agencies.

Speaking to Travel Daily aboard Pride of America during last week’s 2019 Legends reward trip, NCL’s NSW/ACT Business Development Manager Aaron Christian said the program would now offer the same opportunities to all types of agencies.

“We want to incentivise people based on growth, and why we’re doing it in Asia is because it has so much to offer,” he said.

“[Agents are] in that position where they can see exactly what clients are booking into in that experience, and get them coming back year after year.

“It’s about letting you know we’re a major player, we’ve now been here over four years with an office out of Sydney and that means only more engagement with our partners - it’s only going north in regards to working and growing out footprint in the Australia and New Zealand market.”

As well as rewarding top sellers, NCL’s focus on growth from an net ticket revenue level “is essentially us looking and breaking down who is responding to the efforts we’re putting in place,” Christian added.

NCL’s 2020 Legends famil will also heavily promote the cruise line’s Asian itineraries, with next year’s trip a five-day Norwegian Spirit sailing from Singapore to Hong Kong - her first after emerging from the Norwegian Edge revitalisation program (TD 18 Nov).

More from NCL in today’s issue of Cruise Weekly.