APT boosts executive ranks
APT has confirmed the promotion of Mladen Vukic to the newly created senior role of GM Kimberley Outback Wilderness Adventures (KOWA), Small Ships and Botanica.
The appointment, effective this week, follows a significant reshuffle within the business as it evolves to be “relevant for the changing customer and markets,” according to Chief Commercial Officer, Deb Fox.
Fox confirmed that the evolution of APT had in recent months “seen us invest in new roles and skill sets.
“Whilst we have removed some roles in recent times that are not part of our future requirements, these have been offset by the investment in a large number of new roles and skill sets across the business that will help us continue to be the leading brands and organisation well into the future,” she said.
Fox told TD a search would commence late next month for a new APT brand CEO to replace the departed Steve Reynolds (TD 29 Nov), and also confirmed the departure of Angus Tandy, who has headed up KOWA since 2016.
Along with the changing roles within the business,
APT continues to invest in infrastructure and client experiences, Fox said, with projects including the rebuild of Bell Gorge camp in the Kimberley to offer APT’s “best in class glamping product,” the building of the AmaMekong on the Mekong River, and expansion of the APT Croatia cruise product including a new luxury vessel set to debut in 2021.
She also noted that acquisition remained a key focus for APT.
“We remain active and on the hunt, looking for the right opportunities for our business.”