Club Med growing strongly

CLUB Med has experienced a huge year in the local market, with sales surging almost 25% in the last 12 months.

The strong growth for 2019, which saw 27,000 local Club Med guests, follows an even bigger increase the previous year, while Club Med GM Australia/ NZ, Rachael Harding, said forward bookings we tracking at similar growth levels for 2020.

The figures were unveiled during an event yesterday in Sydney, where Xavier Desaulles, Club Med CEO Asia-Pacific, detailed the ongoing evolution of the company including a host of new resort openings worldwide, and a strong focus on the premium family market.

Over the last 15 years Club Med’s portfolio has “profoundly changed,” Desaulles said, with 85% of the resorts now in the “premium to luxury” segment.

Ongoing investments in this region include the planned refurbishments of Club Med Phuket and Club Med Cherating Beach, while the company is determined to “accelerate its mountain leadership” with the development of ever more allinclusive ski operations, including the company’s first resort in Quebec, Canada.

Desaulles also detailed Club Med’s €20m annual investment in digital technology, including the ongoing enhancement of its travel agent portal as well as a host of tools allowing guests to plan and manage their holiday.

Harding told Travel Daily the 11 existing “Club Med Boutiques” inside the stores of some of the company’s travel agent partners were seeing great success, with plans to double the number of outlets in the next couple of years.

She’s pictured above with Xavier Desaulles and Club Med Sales Manager, Tony Soden.