TNZ ex­pands push

Travel Daily - - News -

TOURISM New Zealand (TNZ) is ex­pand­ing its cam­paign en­cour­ag­ing tourists to en­joy “re­spon­si­ble camp­ing across the coun­try” (TD 17 May 2019).

Launched in part­ner­ship with the Min­istry of Busi­ness In­no­va­tion and Em­ploy­ment, Tourism New Zealand Chief Ex­ec­u­tive Stephen Eng­land-Hall said last year’s cam­paign reached over two mil­lion peo­ple.

Part of the govern­ment’s NZ$17 mil­lion in­vest­ment in the NZ camp­ing sys­tem, the cam­paign en­cour­ages peo­ple to stay at camp­sites and camp­grounds with fa­cil­i­ties, and guides those who choose to camp on public land on how to do so re­spon­si­bly.

Launched yes­ter­day and run­ning un­til the end of Mar, the cam­paign in­cludes so­cial me­dia ad­ver­tis­ing and wi-fi at camp­ing spots across the coun­try, ac­ces­si­ble af­ter watch­ing a “how to camp re­spon­si­bly” video.

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