TNZ expands push
TOURISM New Zealand (TNZ) is expanding its campaign encouraging tourists to enjoy “responsible camping across the country” (TD 17 May 2019).
Launched in partnership with the Ministry of Business Innovation and Employment, Tourism New Zealand Chief Executive Stephen England-Hall said last year’s campaign reached over two million people.
Part of the government’s NZ$17 million investment in the NZ camping system, the campaign encourages people to stay at campsites and campgrounds with facilities, and guides those who choose to camp on public land on how to do so responsibly.
Launched yesterday and running until the end of Mar, the campaign includes social media advertising and wi-fi at camping spots across the country, accessible after watching a “how to camp responsibly” video.