Fires drive down stays

Travel Daily - - News -

PRE­LIM­I­NARY ac­com­mo­da­tion data for Dec 2019 shows the Syd­ney drive re­gional mar­ket has been sig­nif­i­cantly im­pacted by the on­go­ing bush­fire cri­sis, ac­cord­ing to real es­tate an­a­lyt­ics com­pany STR.

The sub-mar­ket, de­fined as the two-hour drive ra­dius from Greater Syd­ney, showed yearon-year, dou­ble-digit de­clines in three key per­for­mance met­rics, in­clud­ing a 14.7% drop in room nights sold, a 14.5% de­cline in oc­cu­pancy rates to 52.2%, and an 18.4% slump in the aver­age daily rate to $194.74.

Ho­tels in city metropoli­tan ar­eas have not suf­fered the same sharp de­cline, which STR be­lieves is at­trib­ut­able to the re­gional lo­ca­tion of most bush­fires.

“Be­cause the phys­i­cal im­pact of the bush­fires has been pre­dom­i­nantly across the Great Di­vid­ing Range of New South

Wales and Vic­to­ria, we’ve not yet seen sig­nif­i­cant de­mand de­creases in the ma­jor city ar­eas of Aus­tralia,” said STR Re­gional Man­ager - Pa­cific Matthew Burke.

“How­ever, th­ese re­gional lo­ca­tions are pop­u­lar tourist spots for fam­ily hol­i­days in va­ca­tion homes, ho­tels and hol­i­day parks, and the post-Christ­mas pe­riod to the end of Jan is peak sea­son,” he added.

Ho­tel oc­cu­pancy in South Aus­tralia is also ex­pected to be hit hard by the fires, STR has in­di­cated, with the de­struc­tion to prop­erty on Kan­ga­roo Is­land ex­pected to have a di­rect im­pact on tourism in the short-term.

“The fo­cus is on the well­be­ing of those deal­ing with in­cred­i­ble dev­as­ta­tion around the coun­try... but we also want to do our part to keep the in­dus­try in­formed of ho­tel per­for­mance de­vel­op­ments,” Burke said.

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