We are open for busi­ness

Travel Daily - - Contents -

FIRE-AF­FECTED re­gions around the coun­try have re­minded Aussie trav­ellers that they are now “open for busi­ness”.

The first ma­jor do­mes­tic tourism cam­paign spruik­ing that mes­sage has launched on the back of a mul­ti­mil­lion dol­lar fund­ing in­jec­tion from the Fed­eral Gov­ern­ment (TD 20 Jan), with the South Aus­tralian Tourism Com­mis­sion (SATC) en­cour­ag­ing vis­i­ta­tion to Kan­ga­roo Is­land and the Ade­laide Hills wine re­gion.

The Help them out, #BookThemOu­t push fo­cuses on en­cour­ag­ing tourists from in­ter­state to visit the ar­eas and rein­vig­o­rate the lo­cal economies, as well as share their ex­pe­ri­ences on­line with the hash­tag: BookThemOu­t.

“Tourists can play a big part in help­ing these re­gions get back on their feet by shar­ing their ex­pe­ri­ences on so­cial net­works,” the SATC said.

Mean­while, Des­ti­na­tion South­ern High­lands has be­gun en­cour­ag­ing peo­ple to re­turn to towns within the South­ern High­lands area, stretch­ing from War­ragamba Dam and Pic­ton through to Win­gello, Mit­tagong, Bowral and Moss Vale, while Visit Vic­to­ria has also re­it­er­ated much of the state’s tourist draws are ac­ces­si­ble, in­clud­ing Bal­larat, The Great Ocean Road, Phillip Is­land and the Morn­ing­ton Penin­sula.

The Car­a­van In­dus­try As­so­ci­a­tion of Aus­tralia has kicked off a Keep on Camp­ing ini­tia­tive, urg­ing car­a­van/camp­ing trav­ellers to visit af­fected ar­eas.

The in­dus­try body’s push in­cludes info on which re­gions are safe to visit - more info HERE.

Tourism Coun­cil WA is also ask­ing busi­nesses to start post­ing “re­as­sur­ing im­ages” on so­cial me­dia and via EDM cam­paigns.

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