CHOICE Hotels has introduced a new midscale extended-stay brand which aims to “empower guests’ success on the road”.
Called Everhome Suites, the brand will offer apartmentstyle accommodation that allow travellers to “adapt their environment to the way they live and work during longer-term stays,” Choice said.
The company marked the launch by breaking ground on the first hotel expected to display the brand, in Corona, California.
Choice also announced multiunit development agreements for 13 hotels in the Austin, Texas and Los Angeles markets which are anticipated to adopt the Everhome Suites brand.
“Our target guest is driven to be successful personally and professionally, and we designed Everhome Suites to empower them to live and work more efficiently on the road so they can tackle whatever comes next,” Choice Hotels VP Brand Strategy and Operations, Extended Stay, Anna Scozzafava.
Everhome Suites will offer studio and one-bedroom apartment-style layouts with a rolline, variable height workstation, sull-sized closet and bathrooms with ample counter space & high-quality fixtures.
There will also be fully equipped kitchens and public spaces including multipurpose lobby areas, fitness centres, business centres with printing capability, libraries, guest laundry facilities and 24/7 self-service marketplaces.
The first Everhome Suites hotel is expected to open in 2021.