SQ NDC rollout in Aus

SINGAPORE Airlines will make NDC content available to agents from 01 Jul under an expansion of its KrisConnect program (TD breaking news).

Singapore Airlines General Manager National Agency Sales Greg McJarrow told Travel Daily KrisConnect would give travel agents four options to connect with the airline and NDC content.

Agents can go direct with Singapore Airlines, or through GDS, with SQ working with Amadeus, Sabre and Travelport.

New technology partners, or aggregators, will also be part of the introduction, such as Atriis, HitchHiker, TPConnects and Travelfusion.

The fourth option will be the carrier’s first agent portal in the market, AGENT360, which will be an information & booking portal.

“It will give our agency community partners, those who don’t want to go down aggregator, GDS or a direct basis the ability to book via that,” McJarrow told Travel Daily.

Agents who participate in the KrisConnect program will benefit from improved speed-to-market, access to the widest range of fare products, including personalised content and the ability to provide customised products to their customers.

“Our trade partners are going to be able to do things with us that they haven’t been able to do in the past,” McJarrow explained.

“The expectations of the customer are growing and we want to be able to ensure that we deliver to meet those expectations and our trade partners are key to that.”

Singapore Airlines will provide the trade with further information on the KrisConnect program at travel agents seminars across the country in Mar.

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