ATE to be “more af­ford­able”

Travel Daily - - News -

AT­TEN­DANCE at this year’s Aus­tralian Tourism Ex­change (ATE) will be made “more af­ford­able” for tourism op­er­a­tors in the wake of on­go­ing crises ad­versely af­fect­ing the in­dus­try, Tourism Aus­tralia’s MD Phillipa Har­ri­son has re­vealed.

The TA chief said that del­e­gates would be up­dated about the spe­cific de­tails of the changes over the next few days, con­ced­ing tourism op­er­a­tors have been “do­ing it tough” at the mo­ment.

Har­ri­son’s com­ments ar­rive as part of a wider up­date on how the tourism in­dus­try is re­spond­ing to the coro­n­avirus out­break and con­tin­ued bush­fire ac­tiv­ity, la­belling the last few weeks “in­tense and chal­leng­ing”.

She said TA would con­tinue to keep Aus­tralia front-of-mind as a tourism des­ti­na­tion, de­spite the ob­vi­ous head­winds caused by the en­vi­ron­men­tal & health disas­ters.

Do­mes­tic cam­paigns such as Hol­i­day Here This Year (TD 23 Jan) and Event Here This Year (TD 29 Jan) will con­tinue their roll­out un­in­ter­rupted, how­ever, Har­ri­son ad­mit­ted TA would have to “re­cal­i­brate” its global ac­tiv­i­ties to en­sure full value.

De­spite the an­tic­i­pated eco­nomic im­pact the coro­n­avirus will have on the tourism sec­tor, Har­ri­son re­mains op­ti­mistic.

“Once the coro­n­avirus spread is un­der con­trol, Chi­nese trav­ellers will re­turn,” she said.

“We are al­ready dis­cussing how we ac­tively sup­port that recovery and re­main com­mit­ted to this crit­i­cally im­por­tant mar­ket.”

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