Re­gent ex­pect­ing growth

Travel Daily - - News -

THE de­but of Re­gent Seven Seas Cruises’ new Splen­dor this week has lifted the cruise line’s ca­pac­ity by over 25%, with the com­pany’s Aus­tralasian sales fore­cast to grow sig­nif­i­cantly more than that over the next 12 months.

Se­nior VP Steve Odell told TD the in­tro­duc­tion of the new all-suite, all-bal­cony ves­sel had al­ready pro­duced the com­pany’s big­gest book­ing day ever, with reser­va­tions in­ter­est­ingly spread right across the five-ship fleet.

That’s de­spite Re­gent be­ing unashamedl­y the most ex­pen­sive cruise prod­uct in the mar­ket, Odell said, high­light­ing the key role travel ad­vi­sors play in com­mu­ni­cat­ing the value of the prod­uct to clients.

“We may be the dear­est, but we are also the most in­clu­sive,” he said, with Re­gent fares in­clud­ing all spe­cialty din­ing, un­lim­ited shore ex­cur­sions, wi-fi, premium bev­er­ages, gra­tu­ities and more.

He said be­ing value- rather than price-driven meant agents can earn com­mis­sion on the whole cost of the cruise, while clients don’t have an ex­pen­sive sur­prise in terms of their bar or ex­cur­sion bill when they dis­em­bark.

Aus­tralia and NZ con­tinue to be key mar­kets for Re­gent, with very lim­ited avail­abil­ity left for 2020 sail­ings and the fo­cus on sales shift­ing to 2021/22, Odell said.

Europe is the main des­ti­na­tion for Aus­tralian Re­gent clien­tele, and while there is some in­ter­est in longer lo­cal de­ploy­ments, these ap­peal more to cruis­ers from over­seas rather than the Aus­tralian fly-cruise mar­ket.

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