Google on AA, DL

Travel Daily - - Contents -

GOOGLE Flights’ re­fer­ral traf­fic has prompted a surge for Amer­i­can Air­lines and Delta Air Lines, ac­cord­ing to data from in­ter­net an­a­lyt­ics ser­vices plat­form, Sim­i­larWeb.

The 2020 Dig­i­tal Trends re­port showed that in 2019, Amer­i­can saw 840,000 monthly US desk­top search vis­its out­bound from Google last year, against 685,000 the year prior, whereas Delta saw 835,000, com­pared to 690,000 in 2018.

By con­trast, United Air­lines saw a slight dip in 2019 com­pared to 2018, while smaller air­lines and other travel web­sites, such as Ex­pe­dia, Or­b­itz and Price­line, saw neg­li­gi­ble or no change.

Over the past 12 months, Google has con­tin­ued its ex­pan­sion in travel, in Aug guar­an­tee­ing no flight booked via its por­tal would end up cheaper else­where (TD 19 Aug).

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