Google on AA, DL
GOOGLE Flights’ referral traffic has prompted a surge for American Airlines and Delta Air Lines, according to data from internet analytics services platform, SimilarWeb.
The 2020 Digital Trends report showed that in 2019, American saw 840,000 monthly US desktop search visits outbound from Google last year, against 685,000 the year prior, whereas Delta saw 835,000, compared to 690,000 in 2018.
By contrast, United Airlines saw a slight dip in 2019 compared to 2018, while smaller airlines and other travel websites, such as Expedia, Orbitz and Priceline, saw negligible or no change.
Over the past 12 months, Google has continued its expansion in travel, in Aug guaranteeing no flight booked via its portal would end up cheaper elsewhere (TD 19 Aug).