LH re­news Wal­she GSA

Travel Daily - - Contents -

LUFTHANSA will con­tinue to be rep­re­sented in Aus­tralia un­der a Gen­eral Sales Agency agree­ment with The Wal­she Group, af­ter the out­come of a re­cent RFP re­newed the re­la­tion­ship for a fur­ther three to five years.

Wal­she has looked af­ter Lufthansa, Swiss and Aus­trian Air­lines in the lo­cal mar­ket for over six years (TD 21 Nov 2013) un­der the lead­er­ship of Anil Ro­dricks, af­ter LH de­cided to close its own lo­cal of­fice.

Heiko Brix, Lufthansa Regional Di­rec­tor South­east Asia, Aus­tralia and NZ, was in Syd­ney yes­ter­day and told Travel Daily the part­ner­ship with the Wal­she Group had been very suc­cess­ful.

“2019 was our best year in Aus­tralia in the last five years... we have great con­fi­dence in the re­sults be­ing pro­duced by our team here,” he said.

Aus­tralia is the largest off­line mar­ket for Lufthansa, Brix said, adding: “it is quite core in terms of vol­ume...head­quar­ters is al­ways look­ing at Aus­tralia as a sta­ble and re­silient mar­ket”.

Ro­dricks said the lo­cal op­er­a­tion was fully ded­i­cated to trade dis­tri­bu­tion, and high­lighted the plethora of op­tions avail­able for clients to travel to and from Europe through Asia and North Amer­ica via part­ner­ships with other car­ri­ers in­clud­ing United Air­lines, Sin­ga­pore Air­lines and Air Canada.

He noted that 25% of lo­cal LH/ LX/OS traf­fic was over the USA and Canada, while the group’s joint ven­ture with Sin­ga­pore Air­lines (TD 24 Jun 2016) was work­ing well to pro­vide more op­tions for cus­tomers.

The ex­pand­ing group has al­most 200 new air­craft on order, and will take de­liv­ery of a plane ev­ery two weeks right through to 2027.

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