More vaccination pushes

TouRism Australia and Flight Centre Travel Group have both joined the campaign to encourage Australians to be vaccinated against COVID-19 as a gateway to the resumption of travel.

Tourism Australia has released an industry toolkit under the banner of “It’s our Best Shot for Travel,” along with a major consumer media push launched in newspapers last weekend.

Social media assets, website stickers, Zoom backgrounds and print advertisement artwork are available, urging the public to “get vaccinated and get ready to go,” noting that as well as getting protection against COVID-19 “you’re also supporting hundreds of thousands of Australians who work in the tourism industry”.

Flight Centre has also launched an “Our Path to Freedom” campaign showing how vaccination will lead to no lockdowns and open borders.

meanWhiLe the travel sector has also embraced Travel Daily’s #givetravelashot campaign (TD 09 Aug), with thousands of industry people promoting the vaccination message through social media in recent days.

Some of the latest posts and our weekly winner in the campaign are showcased on