Travel Daily

More vaccinatio­n pushes

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TouRism Australia and Flight Centre Travel Group have both joined the campaign to encourage Australian­s to be vaccinated against COVID-19 as a gateway to the resumption of travel.

Tourism Australia has released an industry toolkit under the banner of “It’s our Best Shot for Travel,” along with a major consumer media push launched in newspapers last weekend.

Social media assets, website stickers, Zoom background­s and print advertisem­ent artwork are available, urging the public to “get vaccinated and get ready to go,” noting that as well as getting protection against COVID-19 “you’re also supporting hundreds of thousands of Australian­s who work in the tourism industry”.

Flight Centre has also launched an “Our Path to Freedom” campaign showing how vaccinatio­n will lead to no lockdowns and open borders.

meanWhiLe the travel sector has also embraced Travel Daily’s #givetravel­ashot campaign (TD 09 Aug), with thousands of industry people promoting the vaccinatio­n message through social media in recent days.

Some of the latest posts and our weekly winner in the campaign are showcased on

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