Travel Daily

IHG new lux brand


ihg Hotels and Resorts CEO Keith Barr has revealed the company plans to introduce another luxury/lifestyle brand to the fold in the coming weeks.

The new independen­t conversion brand will be designed to appeal to high-value, frequent and affluent travellers, with Barr stating it would provide high quality hotels access to IHG’s system, whilst retaining their own distinctiv­e brand identities.

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