Travel Daily

Dubai shows plenty of heart


duBai Tourism has launched the second instalment of its blockbuste­r trailer series featuring Hollywood mega stars Jessica Alba and Zac Efron, this time showing off the city’s playful side in the style of a quirky romantic comedy.

The novel marketing push highlights the UAE city’s many tourism charms for couples planning a future visit, including the historic Al Fahidi neighbourh­oods, boutiques and Creekside cafes in Al Seef to the peaceful desert camp areas.

“For travellers, this campaign offers a sneak peek into the experience­s, hospitalit­y and infrastruc­ture that have firmly placed Dubai amongst the world’s most visited destinatio­ns,” Dubai Tourism CEO Issam Kazim said.

The Dubai Presents campaign will see a series of new trailers rolled out in the coming months, offering a unique lens into the diversity of experience­s on offer in Dubai, with gastronomy, active holidays, nature and outdoors and self-indulgent holidays the next to feature.

To watch the full length romcom tourism trailer, click heRe.

pictured: Efron and Alba strut their romantic comedy chops in a plot that sees a baggage mix up lead to love blossoming.

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