Dubai shows plenty of heart

duBai Tourism has launched the second instalment of its blockbuster trailer series featuring Hollywood mega stars Jessica Alba and Zac Efron, this time showing off the city’s playful side in the style of a quirky romantic comedy.

The novel marketing push highlights the UAE city’s many tourism charms for couples planning a future visit, including the historic Al Fahidi neighbourhoods, boutiques and Creekside cafes in Al Seef to the peaceful desert camp areas.

“For travellers, this campaign offers a sneak peek into the experiences, hospitality and infrastructure that have firmly placed Dubai amongst the world’s most visited destinations,” Dubai Tourism CEO Issam Kazim said.

The Dubai Presents campaign will see a series of new trailers rolled out in the coming months, offering a unique lens into the diversity of experiences on offer in Dubai, with gastronomy, active holidays, nature and outdoors and self-indulgent holidays the next to feature.

To watch the full length romcom tourism trailer, click heRe.

pictured: Efron and Alba strut their romantic comedy chops in a plot that sees a baggage mix up lead to love blossoming.