Travel Daily

Oz in pole position

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new internatio­nal business events research from Tourism Australia indicates while the country is still considered a highly desirable destinatio­n, the main barriers to holding a business event here remain distance, time, costs, and an effective rollout of the COVID-19 vaccine.

Almost 80% of associatio­n decision-makers stated they are likely to visit Australia for an event in the next two years, and almost 70% of decision-makers said they are likely to visit the country in the next two years, rising to 82% when considerin­g the next three years.

Research suggests organisati­ons are ready to hold an event of significan­ce once travel is unrestrict­ed and events can freely take place.

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