Evolve postponed for the second time

MeeTinGS & Events Australia (MEA) has postponed Evolve until next year, having been shifted previously to 08 Sep (BEN 10 Jun).

The continuing challenges presented by the COVID-19 pandemic necessitated decisive leadership and action on MEA’s part, the Association said.

The primary factor for the decision is the uncertainty around border restrictions and the limitations it poses on travellers to attend events in-person.

“In the interests of all stakeholders, MEA believes the best option is to reschedule Evolve to a time when immunised population target levels are expected,” said MEA CEO Peter McDonald.

“By doing so, we are reinforcing the significance of meeting in-person.

“Evolve’s live hub will provide for richer in-person connections and optimal conference experience for our members, delegates, sponsors and exhibitors, speakers and the greater Australian events sector,” he added.

The Melbourne Convention Bureau (MCB) offered its support for the decision, with Chief Executive Julia Swanson saying MCB values MEA, and wants to ensure Evolve is held at a time that will enable the sector to shine bright.