SIA seeks out Highflyers

sinGAPOre Airlines (SIA) has announced plans to integrate its corporate travel programs under the one HighFlyer brand from 01 Sep, a move designed to offer clients “greater value, benefits, and options for corporate customers of all sizes”.

The current HighFlyer program focuses on small and medium enterprises while the airline’s Corporate Travel Program is aimed at large corporates, but the merger of the brands will see new features for clients introduced while all benefits currently available in both programs will be retained.

Flexibility is at the heart of the restructure, with companies able to choose between a full-service or low-cost offering and enjoy convenient connections on the complementary network of destinations, while new features are set to include more eligible booking classes for HighFlyer points accrual on non-corporate discounted flights.

Additional benefits will also include customer rewards for reaching specific milestones in customer spend and the expansion of the rewards catalogue for HighFlyer members, which will introduce more options for members to redeem with HighFlyer points.

“The revamped HighFlyer program will support seamless business travel at every step of the journey, customers can access a convenient one-stop corporate portal for booking flights, redeeming rewards, and managing their travel with ease,” the airline said.

SIA is also planning to introduce new HighFlyer “earn and burn” options with non-air partners such as hotels and car rental services, which are key to business travel needs and will support customers beyond the flight journey.