QF vax Mega Prize push

MORE details about Qantas’ vaccination incentive program (TD 31 May) have been revealed this morning, with the delayed initiative set to launch tomorrow by offering a range of benefits to fully vaccinated loyalty members.

The carrier’s Vaccine Reward Mega Prize campaign will give Australian-based Qantas Frequent Flyers aged 18 and over who have received both jabs the option of redeeming one of three prizes, including 1,000 Qantas points, 15 status credits or $20 off on Qantas/Jetstar flights.

The incentive will also see participating members automatically entered into a draw to win the major prize of a year’s worth of flights, accommodation and fuel, with winners to be announced in Jan 2022.

There are 10 mega prizes up for grabs which will see winners able to enjoy free accommodation across 345 Accor hotels, top up with free fuel at BP petrol stations, and a year’s worth of flights to more than 60 destinations around Australia.

Aussie loyalty members can claim their vaccination gifts by downloading the Qantas App via the App Store or through Google Play, and using their Medicare app to upload their COVID-19 digital vaccination certificate.

“As the national carrier, we want to recognise those who have made the effort to protect themselves and the community,” Qantas CEO Alan Joyce said.

“The impact of the pandemic on the travel industry and our own Qantas Group team members means we have a clear vested interest in the success of the vaccine rollout,” he added.

To support the campaign, Aussie musician Tones And I has been employed to sing an exclusive rendition of her hit single Fly Away for a marketing push running across TV, digital, outdoor, print and radio.